This talk was held on Wednesday, November 16, 2016 at 7:00pm

Metrics and analytics are crucial for building successful products at scale. Data is powerful. However, the room for misuse is significant — hence the cliche about lies, damned lies, and statistics. In this talk, we explored some of the ways you can use data to drive yourself right off a cliff. Specifically, we talked about anti-patterns in evidence-based decision making, meaning we described exactly what not to do with your data.

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