SXSW 2019: Alchemy and Science – Choosing Metrics That Work
This talk was held on Monday, March 11, 2019 at 3:30pm
Ketan Gangatirkar delivered this talk at SXSW in Austin, Texas.
Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number and improve it. However, actually choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. Learn how to choose the right metrics so you can build a better product and a better business.
In the 13 years of Indeed’s existence, the company’s strategy has evolved considerably. What has remained constant is a dedication to making decisions based on evidence. Sometimes Indeed chose metrics wisely; sometimes Indeed chose metrics poorly. From these experiences, Ketan has derived a body of knowledge and a set of principles that can help others find the best metrics for their products and businesses.
Summary in PDF format: go.indeed.com/metricsthatwork
Ketan delivered an earlier version of this talk on May 30, 2018.
Speaker
Ketan Gangatirkar has been helping millions of people get jobs for the last 9 years at Indeed. Over the 18 years of his career, he's made many mistakes, but managed to learn just enough to avoid total failure. He hasn't figured it all out, but he's figured out some of it, which he would be more than happy to share with you. At length. With visual aids and dad jokes.