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SXSW 2019: Alchemy and Science – Choosing Metrics That Work

This talk was held on Monday, March 11, 2019 at 3:30pm

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Ketan Gangatirkar delivered this talk at SXSW in Austin, Texas.

Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number and improve it. However, actually choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. Learn how to choose the right metrics so you can build a better product and a better business.

In the 13 years of Indeed’s existence, the company’s strategy has evolved considerably. What has remained constant is a dedication to making decisions based on evidence. Sometimes Indeed chose metrics wisely; sometimes Indeed chose metrics poorly. From these experiences, Ketan has derived a body of knowledge and a set of principles that can help others find the best metrics for their products and businesses.

Summary in PDF format: go.indeed.com/metricsthatwork

Ketan delivered an earlier version of this talk on May 30, 2018.