« all talks

SXSW 2019: Alchemy and Science – Choosing Metrics That Work

This talk was held on Monday, March 11, 2019 at 3:30pm

We're updating the accompanying videos. Please check back later.

Ketan Gangatirkar delivered this talk at SXSW in Austin, Texas.

Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number and improve it. However, actually choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. Learn how to choose the right metrics so you can build a better product and a better business.

In the 13 years of Indeed’s existence, the company’s strategy has evolved considerably. What has remained constant is a dedication to making decisions based on evidence. Sometimes Indeed chose metrics wisely; sometimes Indeed chose metrics poorly. From these experiences, Ketan has derived a body of knowledge and a set of principles that can help others find the best metrics for their products and businesses.

Summary in PDF format: go.indeed.com/metricsthatwork

Ketan delivered an earlier version of this talk on May 30, 2018.